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Sales & Marketing Blog

News, Tips & Guides to Improve Your Lead Engagement & Conversion Rates
Follow Up Boss Tools app

CallAction Launches Free Tools App for Follow Up Boss CRM

Uncategorized
Real estate agents, teams, and brokerages now have instant access to 25 free tools to verify data, have better conversations, and ultimately close more deals. What Is Follow Up Boss Tools? Tools by CallAction is a free embedded app for Follow Up Boss CRM users, launched on June 30, 2025. It’s powered by cutting-edge AI […]
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Listing Leads real estate marketing

Maximizing Real Estate Leads: Integrating Listing Leads by Jimmy Mackin and Tom Ferry with CallAction Automations

Marketing, Sales, Tips
Listing Leads for Real Estate Agents In today’s competitive real estate market, attracting and managing leads effectively is essential for success. Two powerful tools that can help you achieve this are Listing Leads by Jimmy Mackin and Tom Ferry, and CallAction’s text automation platform. By combining these two best of class platforms, you can enhance […]
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Lab Coat Agents TCPA webinar replay with Jessie Beaudoin

TCPA DNC Webinar with Lab Coat Agents’ Tristan Ahumada

Uncategorized
As the real estate industry was preparing for the Jan 27th enforcement of the TCPA rule change for one-to-one consent, Jessie Beaudoin, founder of Verify by CallAction shared some insights, best practices and a DNC scrubbing solution on this webinar with Lab Coat Agents Tristan Ahumada.
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TCPA one-to-one consent rule stayed

TCPA One-to-One Consent Rule Stayed & Vacated

News, Sales, Tips
TCPA One-to-One Ruling A last-minute court decision has placed a one-year stay on the previous TCPA rule change requiring one-to-one consent which was starting enforcement on Jan 27th. TCPA One-to-One Stayed for a Year The original stay was delayed a year. TCPA One-to-One Vacated by 11th Circuit Then shortly after the 11th Circuit of Appeals […]
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Are You Ready for the New Wave of Home Buyers Entering the Market in 2025?

Marketing, Sales, Tips
Every year, starting on December 26th, a new group of buyers begins their home-buying journey. This surge typically peaks at the end of January (now coinciding with the new TCPA one-to-one consent requirements), with additional spikes in February (Valentine’s Day) and April (tax season). Having been in the online real estate space since 1997, I’ve […]
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