You don’t have a
lead problem.
You have a conversation
capacity problem.
Turn old leads and missed follow-ups into live
inbound conversations — automatically.
Call Action acts as your intelligent sales assistant, automating the
repetitive tasks, so you stop chasing and start closing.
It bridges the gap between your leads and your CRM — instantly engaging new leads and reviving old ones with authentic automation that
lives in your existing workflow.
Call Action fixes that.
Free 30-min workflow audit.
Did you see the home on Summit st I sent last Tues?
Should I send you other homes in Victory under $800K?
I’ll can send list of 3 bed / 2 bath in 12884 open on Sat?
Appreciate you following up.
Can we talk today?
How’s 4pm or 5:30pm?
Call Action engages. You close.
Follow-up didn’t fail
because you stopped trying.
It failed
because it was never scalable.
The fix isn’t more hustle.
It’s a system that creates inbound moments worth responding to.
When contact rates are 6–10%, getting a single response can take dozens of attempts over days or weeks.
The effort:
- Drains energy
- Breaks consistency
- Turns follow-up into avoidance
This is not a motivation problem.
It’s a conversation capacity problem.
Activty signals don’t create conversations.
People do.
Opens, clicks, alerts, and task lists still require you to:
- Decide who to contact
- Figure out what to say
- Reach out when they’re not ready (and get ignored)
This works on paper.
In practice, it burns people out.
Sales teams don’t need more activity.
They need more conversations.
Activity signals help. Conversations convert.
Signals → Awareness
Opens · Clicks · Visits
Tasks → Effort
Calls · Texts · Emails
Conversations → Outcomes
Call Action
Inbound conversations feel easier
— because they are.
A reply turns your next call from ‘checking in’ into responding to them.
Inbound removes:
It’s the same reasons
why referrals feel different.
When people reach out:
Call Action creates
those moments — at scale.
And when those moments happen consistently, everything changes.
Your database isn’t dead.
Your timing and consistency weren’t long enough.
Call Action uses text messages + voice together to restart conversations.
Turns your dormant contacts into inbound conversations in days — not months.
Just real responses from real people — finally reached at the right time.
Trust isn’t a feature. It’s infrastructure.
When conversations come back,
everything changes.
Teams typically see:
- 10-18% responses on day one
- Conversations with 31-43% of contacts within weeks
Then it clicks:
“The leads were never bad.
We just never had the capacity to reach them.”
Inbound becomes normal.
Pipelines fill — without buying more leads.
Results seen across portal-heavy teams using Call Action on older databases.
What it takes to get a response
28 follow-up attempts
On average, before a
connection is made and a conversation starts.
Based on 10 years of data across thousands of lead sources.
Portals, PPC, paid social, past clients.
Which is why consistency — not hustle — determines outcomes.
Runs standalone — and plugs into the tools you already use.
Call Action is mobile-first and works on its own.
If you use a CRM, we connect for deeper context and clean workflows.
Follow Up Boss Users
Follow Up Boss. Connected.
Call Action runs inside Follow Up Boss — so your team stays in the CRM they already use, while conversations happen automatically in the background.
While your CRM tracks people and activities, Call Action focuses on what actually moves deals forward:
- No new workflow
- Keeps the team in FUB
- Conversations logged automatically
Call Action doesn’t replace Follow Up Boss.
It activates it.
This is where Follow Up Boss data turns into conversations — not more tasks.
See how Call Action works in Follow Up Boss →
Instant install.
Yes — this is doing the automated texting and calling.
Creating inbound conversations instead of chasing.
A system built for conversation capacity
— not task lists.
When someone replies, they’re not just responding
— they’re directing their attention and giving permission to engage.
This system exists to create those moments — and handle them with trust.
Inquiry
Automation creates inbound interest.
Inquiry is about creating the moment someone is ready to talk — without relying on perfect timing or manual effort.
When someone replies, attention shifts toward you — not because you interrupted it, but because you earned it.
Call Action handles the consistency required to surface interest, so conversations come back to you instead of getting lost.
Conversations
Humans show up when it matters.
When someone responds, automation steps out of the way.
Your team engages at the right moment — with context and confidence — not scrambling to decide what to say or why they’re reaching out.
Outcome
Deals follow naturally.
Conversations build trust.
Trust creates momentum.
Momentum produces outcomes.
ICON removes friction between interest and opportunity — so progress happens without pressure.
What this changes
Nurture
Trust compounds over time.
Most conversations aren’t ready to move forward right away.
Nurture is about staying present without being intrusive — maintaining relevance until timing aligns.
ICON preserves context and continuity, so when the next moment comes, the relationship doesn’t restart. It continues.
What this changes
This isn’t a funnel.
It’s how conversations scale without burnout or busywork.
Automation creates opportunity.
Humans create trust.
Call Action uses automation to start conversations — never AI to replace your relationships.
People still choose agents they know, like, and trust.
We simply make sure those conversations actually happen.
Trust Trifecta
“I didn’t realize how impossible this was before.
Zillow lead-heavy real estate team.
Within the first week, replies started coming back”
Agents tell us they:
- Get excited when messages and calls come in
- Spend less energy chasing
- Build more relationships with less effort
Not because they worked harder — but because the system worked differently.
This works best for those who believe conversations create closings.
Call Action is for:
Not for:
Frequently Asked Questions
Common questions for real estate professionals.
Experience inbound conversations — without the effort or headcount.
We use real signals to trigger the right follow-up, so replies come back in days — not months.
No long-term commitment. Real conversations first. Includes a free 30-min workflow audit.