In today’s competitive real estate market, attracting and managing leads effectively is essential for success.
Two powerful tools that can help you achieve this are Listing Leads by Jimmy Mackin and Tom Ferry, and CallAction’s automation platform.

By combining these two best of class platforms, you can enhance your real estate lead generation and conversion efforts.
What is Listing Leads?
Listing Leads is a marketing platform designed to help real estate professionals attract more property listings through targeted real estate marketing campaigns.

Developed by experts Jimmy Mackin and Tom Ferry, it offers agents, regular updated real estate marketing resources such as:
- Email Marketing Campaigns: Strategies to engage your contacts effectively.
- Direct Mail Campaigns: Templates for impactful mail outreach.
- Social Media Campaigns: Content to maintain a consistent online presence.
- Sales Scripts: Scripts for text messages and direct messages to convert leads.
These tools are customizable, allowing agents to tailor their marketing efforts to their unique brand and audience. Users have reported significant increases in listings and commissions.
Listing Leads Reviews & Testimonials
Many agents have found success using Listing Leads’ strategies. For example:

- Kim Devlin used the “I am meeting a seller soon” email template to re-engage her contacts, resulting in about 15 positive responses.
- Sally Scrimgeour implemented the “The secret is out” direct mail campaign, leading to four listing opportunities from a single postcard.
- Vanessa Reilly secured a listing appointment directly from a social media story shared through the platform’s resources.

These examples demonstrate the Listing Leads effectiveness in generating tangible real estate sales results.
Capture Listing Leads Marketing Responses
Listing Leads will help you generate inquiries. This inquiry will be incoming phone calls, text messages, website form fills, email leads, and social messaging.
What’s important is capturing and replying to those incoming responses to your listing leads marketing. Tom Ferry shares some insights in this video highlighting CallAction as a top 10 solution for agents:
Improve Listing Lead Conversions with CallAction
While Listing Leads provides robust marketing materials that generate responses, integrating CallAction’s tools can further improve lead capture, conversions, and management:
- Call Tracking Numbers: Assign unique local or toll-free numbers to different Listing Leads marketing campaigns to monitor and analyze incoming calls. This feature helps identify which campaigns are most effective and ensures all calls are tracked and responded to promptly using our automations.
- Text-for-Info Tools: Minimize form friction. Prospective clients can text specific keywords to receive automated information about listings or services. This immediate engagement caters to consumers’ preference for quick, accessible information and captures their contact details for follow-up.
By integrating CallAction with Listing Leads, every call or text response generated from your Listing Leads marketing campaigns are automatically inserted into your CRM, eliminating manual data entry.
Leveraging Listing Leads with CallAction
By combining the strengths of Listing Leads and CallAction, you can create a seamless real estate lead generation and management system:
- Customized Marketing Materials: Use Listing Leads’ templates to create compelling emails, direct mail pieces, and social media posts.
- Dedicated Contact Channels: Incorporate CallAction’s unique call tracking numbers and text-for-info keywords into each marketing material.
- Immediate Engagement: When a prospect reaches out via call or text, CallAction captures their information and can automate immediate, personalized responses, ensuring no lead goes unattended.
- Data Analysis: Monitor the performance of each campaign through CallAction’s analytics, allowing for data-driven decisions to optimize future marketing efforts.
Are You Ready to Take Action?
Integrating Listing Leads’ targeted marketing strategies with CallAction’s advanced lead capture tools and text automations creates a powerful system for attracting and managing real estate leads.
This combination not only broadens your reach but also ensures efficient follow-up, ultimately leading to increased real estate listings and sales.
Start with Free Trials on Both Platforms
Ready to see the benefits for yourself?
Start by setting up a CallAction account with a free 14-day trial.
This initial step is crucial, as it takes a few days to get your A2P phone number approved with the carriers and to set up the onboarding call to connect CallAction to your favorite CRM, like Follow Up Boss, to automatically create leads in your CRM system.
Once CallAction is up and running, visit Listing Leads and set up their free trial to launch your first marketing campaign during your free 7-day trial.
By leveraging the strengths of both platforms, you’ll be well-equipped to maximize your lead generation and management efforts in the real estate market.
Want to learn more, book a free real estate success consultation today with CallAction today.
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