Webinar on How to Use Facebook & Google for Real Estate Lead Generation
Effective online lead generation requires that you deliver the right message to the right person at the right time.
Facebook marketing allows you to build highly targeted ads to the right person but the right time is a little more difficult.
In this webinar, real estate Facebook marketing coach, Travis Thom and CallAction founder, Jessie Beaudoin will discuss using trend and keyword data to deliver the messages are the right time.
You’ll learn the following:
- Leverage Google Trends to Identify Opportunities
- Correctly Use Facebook Targeting Options
- Use Keyword Data to Craft Attention Grabbing Headlines
You’ll also learn about free online tools to help you build your real estate lead generation ads along with tips for using video vs. static images in your Facebook ads.
Facebook Relevancy Score
Travis shares his deep knowledge about the Facebook algorithm and why the Facebook relevancy score is so important to your real estate lead generation campaigns.
- Learn what the Facebook relevancy score is and how it impacts your advertising costs
- Discover tips and tricks to improve your relevancy score
- Understand how combination of targeting, image and headline can impact your relevancy score
Additionally, you will learn the correct way to build your Facebook funnel by offering the correct type of information at the correct stage.
- Use educational materials to identify consumers based on intent
- Engaged middle funnel real estate leads using listing data
- Capture highest intent buyers with direct response ads to your IDX listings
Ready to learn more about Facebook lead generation?
Watch this free 1 hour Facebook marketing webinar replay now.
Get a pen & paper to take notes and to ask questions using our messenger chat.
Thanks for watching, feel free to use our Facebook message at the bottom right to ask any questions you may from this video.
Learn more about Travis Thom Facebook marketing & coaching services.
Visit the CallAction help documents to see available integrations and workflows to help you grow your real estate business with our intelligent automateSMSms drip campaigns